The enchanting beauty of Sedona, Arizona is widely recognized as a source of spiritual renewal and rejuvenation. Once designated by USA Weekend as the Most Beautiful Place in America, Sedona is a destination that begs to be experienced. Shop, golf, browse original artwork, tour the rugged, red rock landscape—and don't forget your Discovery Map!

Sedona, AZ—Red Rock Country. Voted "the Most Beautiful Place in America" by USA Weekend in 2003. So—there must be something to it!

In 1923, filmmakers "discovered" the unparalleled and timeless beauty of the place when they filmed Call of the Canyon here. Since then, Sedona has hosted a multitude of productions, including current day commercials featuring rugged SUVs and trucks.

Yes, it's a rugged beauty—but it's also a very spiritual place. People come from afar to experience renewal and inspiration, so on your visit here be sure to allow time for reflection—and find your inner peace.

Once found, it's time to explore—take a jeep tour, visit the Sedona Heritage Museum, experience Jazz on the Rocks, or shop until you drop! Sedona offers a wide array of shopping experiences and some of the best galleries in the state.

Getting your daily dose of exercise is easy here—play world-class golf, hike to view petroglyphs at a local ruin, rent a bike, or climb to breathtaking views.

Sedona is a must-see destination, make sure you visit soon!