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Map publishing currently is a multi-billion dollar industry. Destination maps are not a product looking for a market—the traveling market is looking for fun and informative maps. United States residents alone spend in excess of $570 billion on travel, spending $170 billion shopping at domestic destinations, according to the latest Travel Industry Association of America (TIA) figures. Discovery Map is the nation's leading illustrated map and guide publishing franchise. As a tourism map publisher, you will be part of a niche market. Travelers need and seek Discovery Maps, and businesses want to capture more traveler spending.
Travel and tourism comprises one of the world's largest and fastest-growing industries—the third-largest retail sector in the U.S., behind only automotive and food stores. Wherever they go, whatever their interests, business and leisure travelers need to know—Where do we eat? Where do we stay? Where can we shop? How can we have fun? What's the easiest way to get there? Our slogan at Discovery Map is, "We Show the Way!"
According to the TIA's report, The Shopping Traveler, shopping is the most popular activity Americans do while on trips away from home. And when asked what factor most impacted a positive shopping experience, 70% of the respondents cited, "shopping area is easy to get to or convenient". When asked about sources used to find information on shopping, in-room maps and guides were a top choice—second only to referrals by friends or families.
Travelers ask for and depend on Discovery Maps and Guides.
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The Industry 
