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Comprehensive training and ongoing support are foundational to your success. When you are awarded a franchise, our proprietary Getting Started manual will help orient you to our business. One of the most critical aspects of this manual—and in starting a business of your own—is completing a business plan. We will show you how to gather key information on your market to create winning strategies as you write a sound, professional business plan.
Next comes your classroom training in beautiful La Conner, Washington. Here you will receive our extensive operations manual. You will find this to be an invaluable tool while learning more about our business. During a week of instruction, our experienced trainers will cover a wide variety of topics relating to the map publishing business. Nothing is left in question and you will leave with a thorough understanding of business practices, products, marketing, the sales process, administration, and production.
When your classroom training is complete, next comes your hands-on training conducted in your community. We will come to you, providing you with one-on-one, on-the-job field training. Together we will go out into your community and call on potential customers. This way you can learn from our experience and avoid costly and time-consuming mistakes.
Keep in mind, your training and support does not end there. For the lifetime of your business, we offer you unlimited phone coaching whenever you need our expertise and support. In addition, if there is a need for supplemental training, it can be arranged as well. Our experienced home team will be available to back you up every step of the way. You will never have to travel alone on this adventure.
Marketing Support
Every business needs customers and Discovery Map is no different. In fact, in our business having more customers not only equates to more revenue, but it also helps area merchants strengthen their bottom lines. This results in a more vibrant local tourism economy. A franchisee's success through their own marketing efforts not only produces better financial results, it also creates profound pride because of the contributions they make in their community. Our approach to marketing is broad-based. Many people think of advertising when they hear the term marketing, but that is only one method of growing your business. There are many other techniques that we use and many of these methods are more effective and less expensive than advertising.
Any comprehensive marketing plan has a number of components that are used in conjunction with one another to produce the most effective results. Among the major marketing initiatives designed to help ensure the success and growth of our Discovery Map franchise businesses are the following:
![[]](images/stories/arrow.png) Community/Network Marketing Brand Management Direct Mail Public Relations Press Relations Referred Leads If you decide to consider a Discovery Map franchise, be prepared that the marketing of this business gives you a tremendous amount of visibility in your community. You will build relationships, gain new friends, and help other local merchants build their businesses. It’s all about networking in the tourism map publishing business. Our franchisees are passionate about their Discovery Map businesses because they know that it’s a fun business to own and operate. They love their jobs because they are constantly out and about serving as marketing consultants to local business owners instead of being tied to a desk or retail location.
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Training & Support 
