Qualifications
To qualify to purchase a franchise, all franchise prospects must have a minimum net worth of $250,000, liquid assets of $50,000, a clean credit history, and enough living expenses set aside until the business gets established. If you meet these initial qualifications, you can expect the total initial start-up investment to purchase a Discovery Map franchise to be approximately $80,000, including the franchise fee.
Franchise Fee
Currently, we offer two franchise programs and price the territories according to the number of target businesses in the area. (A target business is one that typifies current and past Discovery Map advertisers.) The one-time franchise fees are as follows:
| Franchise Level |
No. of Target Businesses |
Franchise Fee |
| Community |
up to 2,500 |
$25,000 |
| Metro |
more than 2,500 |
$40,000 |
Your one time franchise fee includes:
![[]](images/stories/arrow.png) Market research, including tourism statistics, business profiles, and valuable databases. Trademark licensing. A protected territory. A proven business system. Operations manuals. Art development and customized map illustration. Comprehensive training. Ongoing support and toll-free access to headquarters.
Additionally, there is a one-time art development fee of $10,000.
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Start-up Investment 